How To Do HARO Link Building

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In the world of SEO and link building, HARO (Help a Reporter Out) has become a popular and effective tool for gaining high-quality backlinks. HARO connects journalists and bloggers with sources who can provide expert insights and quotes for their stories. By responding to relevant queries with valuable information, you can earn mentions and links to your website from authoritative publications. But how do you go about doing HARO link building? 

In this guide, we’ll explore the steps you need to take to effectively leverage HARO for link building, from finding relevant queries to crafting a winning pitch and following up with reporters. Whether you’re a seasoned marketer or just starting out, this guide will provide you with the insights and tips you need to succeed with HARO link building.

What Is A HARO? 

HARO (Help a Reporter Out) is a platform that connects journalists and bloggers with sources for their stories. It’s a free service that helps reporters and bloggers find expert sources to quote in their articles or to feature as guests on their podcasts or videos.

Here’s how HARO works:

Sign up for HARO as a source

To get started with HARO, you need to sign up as a source. You’ll need to provide your name, email address, and a brief bio. You’ll also need to select the topics you’re an expert on, so that you can receive relevant queries.

Receive queries from journalists and bloggers

Once you’re signed up as a source, you’ll start receiving emails from HARO with queries from journalists and bloggers. These queries are usually divided into categories such as business, technology, health, and lifestyle. Each query will include a brief description of the story the journalist or blogger is working on and the type of source they’re looking for.

Respond to queries that match your expertise

If you see a query that matches your expertise, you can respond to it by clicking the “Pitch” button. You’ll be taken to a form where you can write your pitch and include your contact information. Make sure to read the query carefully and craft a pitch that answers the journalist’s or blogger’s questions and provides value to their story.

Wait for the journalist or blogger to contact you

Once you’ve submitted your pitch, the journalist or blogger will review it and contact you if they’re interested in featuring you in their story. It’s important to respond quickly if they do reach out, as they may be on a tight deadline.

Build relationships with journalists and bloggers

If you’re featured in a story, be sure to follow up with the journalist or blogger afterwards to thank them and offer your help with future stories. Building relationships with journalists and bloggers can lead to more opportunities for media coverage and link building.

Overall, HARO is a valuable tool for link building and getting exposure for your brand or business. By responding to relevant queries and providing value to journalists and bloggers, you can increase your chances of getting featured in their stories and earning high-quality backlinks to your website.

How To Craft The Perfect HARO Pitch? 

Crafting a pitch that stands out is crucial to success with HARO link building. Reporters receive numerous responses to their queries, so you need to make sure that your pitch catches their attention and stands out from the crowd. Here are some tips for crafting a pitch that stands out:

1. Start with a strong subject line: Your subject line should be short, attention-grabbing, and indicate the main topic of your response. A subject line that’s too generic or vague might get overlooked, so make sure it’s clear and specific.

2. Be concise: Keep your response short and to the point. Reporters are often on tight deadlines and don’t have time to read long responses. Focus on providing the information they need and avoid adding any fluff.

3. Show your expertise: Reporters want to hear from experts in their field. Make sure to highlight your expertise and relevant experience in your response. If you have any relevant qualifications or certifications, mention them.

4. Offer unique insights or data: Providing unique insights or data can make your pitch stand out. Use your response to provide new information or a fresh perspective on the topic at hand.

5. Provide examples or case studies: Including real-world examples or case studies in your response can help illustrate your points and make your response more compelling.

6. Personalize your response: Address the reporter by name and personalize your response to their query. Showing that you’ve taken the time to read their query and tailor your response can help you stand out.

7. Be timely: Respond to queries as soon as possible. Reporters often work on tight deadlines, so the sooner you can respond, the better your chances of getting published.

Remember, the key to crafting a pitch that stands out is to provide value to the reporter. Make sure your response is relevant, informative, and adds something new to the conversation. By following these tips, you can increase your chances of getting noticed and getting published.

How to succeed with HARO 

How to succeed with HARO HARO (Help a Reporter Out) is a platform that connects journalists and sources. Journalists post queries seeking expert sources for their stories, and sources can respond to these queries in hopes of being featured in the article. HARO is a great way to build links back to your website, which can improve your search engine rankings and drive more traffic to your site.

Here are some detailed tips on how to succeed with HARO:

Sign up for HARO and set up notifications

The first step to succeeding with HARO is to sign up for an account. HARO offers both free and paid options, but the free version is usually sufficient for most small businesses and individuals. Once you sign up, make sure to set up notifications so you are alerted when new queries are posted that are relevant to your industry or expertise.

Respond quickly and effectively

When you see a query that is relevant to your expertise, respond quickly and effectively. Make sure to read the query carefully and follow any instructions provided by the journalist. Craft a response that is concise and informative, highlighting your expertise on the subject matter. Make sure to include your name, title, company, and website URL in your response.

Be persistent but not pushy

If you don’t hear back from the journalist after your initial response, don’t give up. Follow up with a polite email a few days later, reminding them of your expertise and offering any additional information you think may be helpful. However, don’t be pushy or spammy – journalists receive a lot of responses to their queries, and they will not appreciate aggressive or irrelevant follow-ups.

Provide value to the journalist

Remember that journalists are looking for sources who can provide value to their readers. Make sure your response offers unique insights or perspectives that will help the journalist create a better story. Avoid self-promotion or overly promotional language in your response, as this is a turn-off for most journalists.

Track your results and refine your strategy

As with any marketing strategy, it’s important to track your results and refine your strategy over time. Keep track of how many responses you send, how many are accepted, and how many result in links back to your website. Analyze your results to see which types of queries are most successful for you, and adjust your strategy accordingly.

By following these tips, you can succeed with HARO and build valuable links back to your website. Remember that HARO is just one of many link building strategies available to you, so it’s important to use it as part of a broader, well-rounded strategy for improving your search engine rankings and driving more traffic to your site.

How to Filter HARO Results?

Filtering HARO (Help a Reporter Out) results is an essential part of the link building process. By filtering your results, you can identify the queries that are most relevant to your industry and expertise, which increases your chances of getting published and obtaining valuable backlinks to your website. Here’s how to filter HARO results in detail:

1. Sign up for HARO: First, sign up for HARO as a source by visiting their website. You’ll be asked to enter your name, email, and a few other details. Once you’ve signed up, you’ll start receiving daily emails with queries from reporters.

2. Identify relevant queries: When you receive the daily HARO emails, you’ll see a list of queries from reporters. To filter these queries, you’ll need to read through them and identify the ones that are most relevant to your expertise or industry. You can use keywords related to your industry to quickly identify relevant queries.

3. Use HARO filters: Once you’ve identified the relevant queries, you can use the filters provided by HARO to narrow down your search even further. HARO offers filters such as category, location, and media type, which can help you find the queries that are most relevant to your industry and expertise.

4. Customize your HARO alerts: HARO allows you to customize your alerts based on your preferences. For example, you can set up alerts to only receive queries that match specific keywords or categories. This will help you save time and ensure that you only receive the queries that are most relevant to your business.

5. Use third-party tools: There are several third-party tools available that can help you filter HARO results even further. For example, you can use a tool like Help a Reporter Out (HARO) Helper to sort HARO queries by keywords, media type, and more.

By following these steps, you’ll be able to filter HARO results and identify the queries that are most relevant to your business. This will increase your chances of getting published and obtaining valuable backlinks to your website.


HARO (Help A Reporter Out) can be a valuable tool for building links and improving your website’s search engine optimization (SEO). To effectively utilize HARO for link building, it is important to create a clear and concise pitch, respond promptly to relevant queries, and provide high-quality information that meets the reporter’s needs. It is also important to build relationships with reporters over time and consistently deliver valuable insights to establish yourself as a reliable source. By following these guidelines, you can successfully leverage HARO for link building and improve your website’s visibility and authority online. However, it’s important to keep in mind that link building is just one aspect of a comprehensive SEO strategy, and it’s important to take a holistic approach that includes other factors such as quality content creation, technical optimization, and user experience.

Built To Last is a London SEO agency where we provide local SEO marketing services. We have an expert team of SEO consultants, content writers, link builders, technical SEO specialists, local SEO gurus, and Google analytics masters to take your business from better to best.

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