How To Check Website Traffic

  • May 2, 2023
  • SEO
No Comments

In today’s digital age, having a website is essential for businesses and individuals alike. However, simply having a website is not enough. To make the most of your online presence, it’s important to understand how your website is performing and how many people are visiting it. This is where checking website traffic comes in. By monitoring your website’s traffic, you can gain valuable insights into your audience, measure the effectiveness of your marketing campaigns, and make informed decisions about your website’s content and design. In this guide, we’ll explore various methods and tools you can use to check your website’s traffic, so you can unlock the full potential of your online presence.

What is Website Traffic Analysis

Website traffic analysis refers to the process of collecting, measuring, and analyzing data related to the visitors of a website. This analysis can help website owners and marketers gain insights into the behavior of their website’s visitors, such as where they come from, what pages they visit, how long they stay, and what actions they take on the website.

The data is typically collected using website analytics tools, such as Google Analytics, which can track various metrics, such as the number of visitors, pageviews, bounce rate, conversion rate, and more. By analyzing this data, website owners can identify trends, patterns, and opportunities to improve their website’s performance, user experience, and conversion rate.

Website traffic analysis is an essential part of digital marketing and website optimization, as it can help website owners make informed decisions about their website’s content, design, and marketing strategy.

Tools for Checking Website Traffic

Here are some tools for website checker : 

1- Google Analytics

Google Analytics is a free web analytics service offered by Google that allows website owners and marketers to track and analyze website traffic and user behavior. It provides insights into how users interact with a website, including the pages they visit, the time they spend on each page, the devices they use, their geographic location, and other demographic data.

To use Google Analytics, website owners need to create an account and add a tracking code to their website. This code is used to collect data about website visitors, which is then processed and displayed in various reports and dashboards within the Google Analytics interface.

Google Analytics is a powerful tool that can help website owners and marketers make data-driven decisions and optimize their online presence.

Key Features: 

  • Tracks website traffic and user behavior
  • Provides insights into user demographics, interests, and behavior flow
  • Measures user acquisition, behavior, and conversion goals
  • Allows for custom tracking and reporting
  • Integrates with other Google marketing tools like AdWords and Search Console
  • Offers real-time reporting and alerts
  • Provides detailed reports on page performance, including load times and bounce rates
  • Enables A/B testing and experimentation to optimize website design and functionality
  • Offers mobile app tracking and reporting
  • Offers eCommerce tracking and reporting for online retailers.


Google Analytics PricingFreeGoogle Analytics 360
Maximum Monthly Hits10 millionUnlimited
Data FreshnessUp to 2 daysUp to 4 hours
Integration with Google AdsYesYes
Custom FunnelsNoYes
Custom TablesNoYes
Advanced Analysis ToolsNoYes
SupportCommunity onlyDedicated support team
PriceFreeCustomized based on organization’s needs

2- SEMrush

Semrush is a powerful search engine optimization (SEO) and digital marketing tool that allows you to analyze your website’s performance, as well as your competitors’. It provides insights on the keywords that your competitors are ranking for, their backlink profile, and their advertising strategies.

Semrush offers a wide range of features, including keyword research, site audit, backlink analysis, competitor analysis, and advertising research. With Semrush, you can track your website’s search engine rankings, monitor your online reputation, and discover new keywords to target.

Semrush also includes a site audit feature that helps you identify technical SEO issues on your website, such as broken links, missing meta descriptions, and duplicate content. It also provides recommendations for improving your site’s performance and increasing your visibility in search engine results pages (SERPs).

Key Features: 

  • Allow users to identify the most relevant and profitable keywords for their niche or industry.
  • Users can analyze the online presence of their competitors, including their traffic sources, backlinks, organic and paid search strategies, and more.
  • Performs a comprehensive technical SEO audit of a website to identify issues and opportunities for optimization, such as broken links, missing meta descriptions, and duplicate content.
  • Provides insights into the backlink profile of a website, including the number of backlinks, the quality of those links, and the anchor text used.
  • Offers content marketing tools that help users create, optimize, and promote high-quality content that drives traffic and engagement.
  • Suite of tools for managing and optimizing pay-per-click (PPC) advertising campaigns, including ad creation, keyword research, and bid management.
  • Allows users to manage their social media profiles, schedule posts, and analyze social media performance across multiple platforms.


Plan nameMonthly priceNumber of projectsKeywords trackedPages crawled

3- Ahrefs

Ahrefs is an all-in-one SEO tool that is widely used by digital marketers, website owners, and SEO professionals to improve their website’s search engine rankings and traffic. Ahrefs provides a range of features that help users to perform keyword research, track their website’s backlinks, analyze their competitors’ websites, and audit their site’s SEO health.

Ahrefs has a comprehensive backlink database that includes over 12 trillion links, making it one of the largest and most accurate databases of its kind. This allows users to identify their own backlink profile, track their competitors’ backlinks, and identify new link-building opportunities.

Ahrefs also offers a keyword explorer tool that allows users to identify profitable keywords with high search volume and low competition. The tool provides in-depth keyword analysis, including search volume, keyword difficulty, and related keywords, making it easy to find the best keywords for your website.

In addition to backlink and keyword research, Ahrefs offers a site audit tool that can help users identify technical SEO issues, broken links, and other issues that may be affecting their website’s search engine rankings. The tool provides actionable recommendations to fix any issues found during the audit.

Key Features: 

  • Ahrefs is a comprehensive SEO tool suite designed for digital marketing professionals, website owners, and SEO experts.
  • It provides a wide range of features that include keyword research, site audit, competitor analysis, backlink analysis, rank tracking, content research, and more.
  • With Ahrefs, you can analyze any website or URL and gather valuable insights about its organic search performance, backlink profile, and content strategy.
  • Ahrefs has one of the largest databases of live backlinks, keywords, and search queries, which allows you to get accurate and up-to-date data.
  • The tool also offers various reporting options, including graphs, charts, and customizable dashboards, to help you track your SEO performance and measure your success.
  • Ahrefs’ Site Audit tool checks for technical SEO issues, such as broken links, duplicate content, and page speed issues, and provides actionable recommendations to improve your website’s performance.
  • Ahrefs’ Keyword Explorer allows you to find profitable keywords for your website, analyze search volumes, and get insights on competitors’ keywords.
  • Ahrefs’ Content Explorer helps you find popular content on any topic, analyze the content’s backlink profile, and identify potential link-building opportunities.
  • Ahrefs’ Rank Tracker lets you track your website’s ranking for specific keywords, monitor your competitors’ rankings, and get alerts when your rankings change.
  • Ahrefs’ Backlink Checker provides detailed analysis of your backlink profile, including the number of backlinks, referring domains, and the quality of the backlinks.


Ahrefs PlansLiteStandardAdvancedAgency
Monthly Cost$99$179$399$999
Annual Cost$82$149$332$832
Max Users1135
Max Projects51025100
Max Keywords5001500500010000
Site Audits251005002000
Historical DataYesYesYesYes
Backlink DataBasicAdvancedAdvancedAdvanced
Keyword ResearchYesYesYesYes
Content ExplorerYesYesYesYes
Rank TrackerYesYesYesYes
Site ExplorerYesYesYesYes
API AccessNoYesYesYes
7-Day Trial$7$7$7$7

4- SimilarWeb

SimilarWeb is a market intelligence tool that provides businesses with insights on their competitors’ digital activities. It allows users to analyze website traffic, search rankings, referral sources, and more to gain a better understanding of their online presence.

The tool is able to provide users with data on over 80 million websites, and allows for easy comparison of multiple sites at once. Users can also access information on audience demographics and interests, providing them with valuable information on how to effectively target their digital marketing efforts.

In addition to website analytics, SimilarWeb also offers insights on app performance and social media activity. Overall, the tool is a valuable resource for businesses looking to gain a competitive edge in the digital space.

Key Features: 

  • Provides insights into a website’s traffic volume, sources of traffic, and user engagement metrics such as bounce rate, time on site, and pages per visit.
  • Allows you to compare website traffic and engagement metrics for up to five competitors at a time, providing a comprehensive picture of market share and industry trends.
  • Enables you to assess the overall performance of an industry, identify emerging trends, and track key players and market leaders.
  • Provides insights into the most popular search terms that are driving traffic to a website, including organic and paid search.
  • Allows you to see which websites are referring traffic to a particular site, enabling you to identify potential partners for backlinking and advertising.
  • Provides demographic and geographic data on a website’s audience, including gender, age, location, and interests.
  • Allows you to track the performance of mobile apps, including downloads, user ratings, and engagement metrics.


Pricing PlanFeaturesPrice per month (billed annually)
BasicLimited data for small businesses and individuals$199
AdvancedFull website and mobile app analysis for businesses and marketing professionals$499
ProAdvanced features for comprehensive analysis and customization$799
EnterpriseCustomizable features and tailored solutions for large enterprisesContact for pricing

5- Serpstat

Serpstat is a cloud-based SEO platform that offers a wide range of tools and features to help businesses improve their search engine rankings, analyze their competitors, and optimize their digital marketing efforts. It offers a comprehensive set of tools for keyword research, site auditing, backlink analysis, rank tracking, and competitor analysis.

With Serpstat, users can track their website’s rankings in search engine results pages (SERPs) for specific keywords and phrases, and gain insights into their competitors’ strategies by analyzing their backlinks, keywords, and content. The platform also provides site audit reports that identify technical SEO issues that could be impacting website performance.

Serpstat’s keyword research tool allows users to find new keywords, analyze search volume and competition level, and identify long-tail keyword opportunities. Additionally, it offers a content marketing tool that helps users create and optimize content for their target audience.

Key Features: 

  • Offers advanced keyword research capabilities, including the ability to analyze search volume, keyword difficulty, related keywords, and more.
  • Analyze the online presence of your competitors, including their organic search rankings, PPC campaigns, backlinks, and more.
  • Provides an in-depth site audit tool that identifies technical SEO issues on your website and offers recommendations for improvement.
  • Serpstat’s backlink analysis tool lets you analyze your website’s backlink profile, as well as your competitors’ backlinks, to help you improve your own link building strategy.
  • Allows you to track your website’s search engine rankings for specific keywords over time, giving you insights into how your SEO efforts are paying off.
  • Serpstat provides a suite of tools to help you with content marketing, including a content analysis tool, a topic research tool, and a content planner.
  • Research PPC campaigns and keywords, including ad copy and landing page analysis.
  • It offers API access, allowing you to integrate its data and capabilities into your own applications and workflows.
  • Customizable reports and dashboards that allow you to visualize and analyze data in a way that’s most useful to you.


PlanMonthly PriceAnnual Price
Lite$69$55 (billed annually)
Standard$149$119 (billed annually)
Advanced$299$239 (billed annually)

Understanding Website Traffic Trends and Patterns

Understanding website traffic trends and patterns is crucial for website owners and marketers to optimize their online presence and improve their performance. Here are some ways to analyze website traffic trends and patterns:

  1. Analyze your website traffic data: Use website analytics tools such as Google Analytics to understand your website traffic data. This tool can help you track website traffic, user behavior, referral sources, and other valuable information. Analyze your data over time and look for patterns and trends.

2. Identify peak times and days: Analyze the time and day when your website gets the most traffic. This can help you schedule your content and promotions accordingly to reach your target audience.

3. Track referral sources: Analyze where your website traffic is coming from. This can help you identify which channels are driving the most traffic to your website.

4. Track user behavior: Analyze user behavior on your website, such as the most popular pages, the average time spent on your website, and the bounce rate. This can help you understand what content is engaging your audience and what needs improvement.

5. Monitor search engine rankings: Monitor your website’s search engine rankings for your targeted keywords. Analyze the trends over time to determine the effectiveness of your SEO strategy.

6. Monitor social media engagement: Track social media engagement metrics such as likes, shares, and comments. Analyze the trends over time to understand how your social media strategy is impacting website traffic.

By analyzing website traffic trends and patterns, website owners and marketers can optimize their online presence and improve their performance.

Tips for Improving Website Traffic and Engagement

Here are some tips to follow: 

  • Optimize your website for search engines: Ensure that your website is search engine optimized, using relevant keywords and meta descriptions to improve your website’s ranking in search engine results pages.
  • Produce high-quality content: Create engaging and informative content that your audience will find valuable. This will encourage them to share your content, which can help to increase traffic and engagement.
  • Utilize social media: Promote your website on social media platforms such as Facebook, Twitter, and Instagram. Share your content and engage with your audience regularly.
  • Use email marketing: Use email marketing to reach out to your audience and keep them updated with your latest content and promotions.
  • Analyze your website’s analytics: Analyze your website’s analytics to gain insights into how your audience is engaging with your website. Use this information to optimize your website and improve user experience.
  • Collaborate with other websites and influencers: Collaborating with other websites and influencers in your niche can help you to reach new audiences and increase engagement.
  • Offer incentives: Offer incentives such as discounts, freebies, or exclusive content to encourage your audience to engage with your website.
  • Make your website mobile-friendly: Ensure that your website is optimized for mobile devices to improve user experience and increase engagement.
  • Use video content: Incorporate video content into your website, as it is more engaging and can help to increase user engagement.
  • Improve website speed: Ensure that your website loads quickly to prevent users from losing interest and leaving your website.


There are several ways to check website traffic. Some of the most commonly used methods include using online tools such as Google Analytics, SimilarWeb, or SEMrush, which provide detailed statistics on website traffic and audience behavior. Other options include using server logs, web hosting control panels, or website analytics plugins. It’s important to regularly monitor website traffic to gain insights into how users interact with your website and to identify areas for improvement. By analyzing website traffic data, you can optimize your website for better performance, improve user experience, and ultimately drive more traffic and conversions.

Built To Last is a London SEO agency where we provide local SEO marketing services. We have an expert team of SEO consultants, content writers, link builders, technical SEO specialists, local SEO gurus, and Google analytics masters to take your business from better to best.

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