Best Website Authority (DA) Checkers

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In today’s digital world, having a strong online presence is vital for any business or website. One of the key factors that determine the success of a website is its authority – the perceived level of expertise, relevance, and trustworthiness that a site has in its respective industry or niche. A high level of website authority can lead to increased traffic, higher search engine rankings, and improved brand credibility. However, determining a website’s authority can be a complex and time-consuming task. This is where website authority checkers come in – powerful tools that analyze various metrics and provide a numerical score to indicate a website’s authority. In this article, we will explore the best website authority checkers available in the market and their features to help you make an informed decision.

What Is A Website Authority Checker? 

Website authority is a term used to describe the level of trust and credibility that a website has in the eyes of search engines like Google. A website’s authority is based on a variety of factors such as the quality and relevance of its content, the number and quality of its inbound links, and the overall user experience it provides.

Search engines use website authority as a key factor in determining where a website will rank in search results. Websites with higher authority are more likely to rank higher in search results than those with lower authority.

Having a high level of website authority is important for businesses and website owners because it can lead to increased visibility, traffic, and ultimately, revenue. Therefore, checking website authority is crucial for website owners to monitor the performance of their websites and make necessary changes to improve their website’s authority and visibility.

Importance of  Choosing Website Authority Checkers

Choosing the right website authority checker can be crucial in determining the true authority of a website and its potential impact on your online marketing efforts. To help you select the best website authority checker for your needs, here are some important criteria to consider:

1. Accuracy: Look for website authority checkers that provide accurate and reliable results. Check the methodology behind their calculations and whether they use up-to-date data sources.

2. Ease of use: A good website authority checker should be easy to use and provide clear results without requiring extensive technical expertise.

3. Depth of analysis: Some website authority checkers may only provide basic metrics such as Domain Authority or Page Authority, while others may offer more comprehensive analysis with multiple metrics like Trust Flow, Citation Flow, Domain Rating, and more. Consider the level of detail you need for your website analysis and choose a checker that offers the right level of depth.

4. Frequency of updates: Authority metrics can change over time, so it’s important to choose a checker that provides frequent updates to ensure you have the most current information.

5. Cost: While some website authority checkers may offer a free version, many require a paid subscription to access more advanced features. Consider your budget and the level of analysis you need when choosing a checker.

By considering these criteria when selecting a website authority checker, you can make an informed decision and choose a tool that will provide accurate, comprehensive, and up-to-date results to help improve your online marketing efforts.

Top 5 Website Authority Checkers

Here are 5 website authority checker are: 

1- Moz Domain Authority Checker

Moz Domain Authority Checker is a website authority checker tool developed by Moz, a leading provider of search engine optimization (SEO) software. The tool is designed to help marketers and website owners understand the relative authority of a website in search engine results.

The Moz Domain Authority score is a metric that measures the overall strength and authority of a website based on a variety of factors, including the number of inbound links, the quality of those links, and the relevance of the content on the site. The Domain Authority score is based on a logarithmic scale from 0 to 100, with higher scores indicating greater authority.

To use the Moz Domain Authority Checker, you simply enter the URL of the website you want to analyze and click “search”. The tool will then generate a Domain Authority score along with other metrics, such as Page Authority, Linking Root Domains, and Total Links. You can also compare the Domain Authority score of multiple websites side-by-side.

The Moz Domain Authority Checker is popular among marketers and SEO professionals because it provides a quick and easy way to assess the relative authority of a website in search engine results. However, it’s important to note that the Domain Authority score is just one of many factors that can impact search engine rankings, and should be used in conjunction with other metrics and analysis tools.

Top Features: 

  • Calculates a website’s Domain Authority (DA) on a scale of 1-100
  • Provides insights into a website’s inbound links, including the number of linking domains and the quality of those links
  • Offers competitor analysis to help benchmark your DA against your competitors
  • Allows for batch analysis of up to 10 URLs at once
  • Provides historical data on DA changes over time
  • Offers a free version with limited features and a paid subscription for more comprehensive analysis


Moz Domain Authority CheckerFeaturesPricing
Free VersionBasic DA analysis, 10 queries/Free
Standard PlanComprehensive analysis, 300$99/month
queries/month, advanced
insights, and reporting tools
Medium PlanSame as Standard, but with$179/month
3,000 queries/month
Large PlanSame as Standard, but with$249/month
7,500 queries/month
Premium PlanCustomizable for largerContact Moz
businesses with specific needs

2- Ahrefs Domain Rating Checker

Ahrefs Domain Rating (DR) Checker is a popular tool offered by Ahrefs, a leading SEO and digital marketing platform. It is used to determine the strength of a website’s backlink profile, based on a proprietary algorithm that takes into account the quality and quantity of backlinks pointing to a website.

The Ahrefs DR score ranges from 0 to 100, with higher scores indicating a stronger backlink profile and a greater likelihood of ranking higher in search engine results pages (SERPs).

To use the Ahrefs DR Checker, you simply enter the domain name of the website you want to analyze. The tool will then generate a DR score along with other metrics such as the total number of referring domains, backlinks, and organic search traffic.

The Ahrefs DR score is updated regularly, typically on a weekly basis, to ensure the most accurate and up-to-date results. This makes it an effective tool for monitoring changes in your own website’s DR score or tracking the authority of your competitors’ websites.

Overall, the Ahrefs Domain Rating Checker is a powerful tool for analyzing a website’s backlink profile and identifying areas for improvement. It is used by digital marketers, SEO professionals, and website owners to track and improve their website’s online visibility and search engine rankings.

Top Features:

  • Domain Rating (DR) metric that measures the strength of a website’s backlink profile
  • URL Rating (UR) metric that measures the strength of a specific URL’s backlink profile
  • Referring Domains metric that shows the number of unique websites that link to a particular website or URL
  • Organic Search Traffic metric that shows the estimated organic search traffic for a website or URL
  • Top Pages metric that shows the most popular pages on a website based on organic search traffic


PlanPrice per Month

3- SEMrush Authority Score Checker

The SEMrush Authority Score Checker is a tool that measures the authority of a website or webpage based on several factors, including backlinks, organic search traffic, and other key metrics. The tool is part of the SEMrush suite of digital marketing tools and can be used to analyze the authority of any website, including competitors, to gain insights into their online performance.

The SEMrush Authority Score is based on a scale of 0 to 100, with a higher score indicating greater authority. The score is calculated using a proprietary algorithm that takes into account a variety of factors, including the quantity and quality of backlinks, the domain age, the website’s traffic, and the overall online presence of the website.

One of the key features of the SEMrush Authority Score Checker is its ability to provide detailed insights into the backlink profile of a website, including the number of backlinks, the quality of those backlinks, and the diversity of the sources. This information can be used to identify potential areas for improvement and to develop a comprehensive link building strategy.

The SEMrush Authority Score Checker also provides a competitive analysis feature that allows you to compare the authority of your website to that of your competitors. This can help you identify areas where your website is falling behind and develop a plan to improve your overall online performance.

Top Features:

  • Provides in-depth analysis of backlinks, referring domains, organic search traffic, and more.
  • Helps to find profitable keywords, track rankings, and analyze competitors.
  • Allows you to discover popular content and its performance metrics.
  • Helps to identify and fix technical SEO issues on your website.
  • Monitors search engine rankings for specific keywords and tracks progress over time.
  • Provides real-time alerts for new backlinks, mentions, and keyword rankings.
  • Allows you to analyze and compare the SEO strategies of your competitors.


Monthly Pricing$199.95/mo$399.95/mo$999.95/mo
Annual Pricing$199.95/mo$191.62/mo$374.95/mo
Keywords to track5001,5005,000
Pages to crawl100,000/mo300,000/mo1,000,000/mo
Historical data1 year2 years3 years
Product listing10,000/mo30,000/mo50,000/mo
Access to APILimitedExtendedExtended
Additional users$70/mo$140/mo$300/mo
Site audit$7.50/mo$16.50/mo$40/mo
Try SEMrush for free7 days7 days7 days

4-  Majestic Trust Flow Checker

Majestic Trust Flow Checker is a tool offered by Majestic, which is a popular SEO tool provider that specializes in link analysis. Trust Flow is one of the key metrics provided by Majestic and is used to measure the quality and authority of a website’s backlink profile.

Trust Flow is a score that predicts how trustworthy and authoritative a website is based on the quality and quantity of links pointing to it. It is calculated by analyzing the link profile of a website and determining the quality of the backlinks based on the credibility and authority of the linking domains.

Majestic Trust Flow Checker allows users to enter a website URL or a specific page URL to get the Trust Flow score for that website or page. The tool also provides additional information such as Citation Flow, which measures the quantity of links pointing to a website, and Topical Trust Flow, which shows the topical relevance of the website’s backlink profile.

The Trust Flow score ranges from 0 to 100, with higher scores indicating a more authoritative and trustworthy website. A score of 30 or above is generally considered to be good, while a score of 60 or above is considered excellent.

Majestic Trust Flow Checker is a useful tool for SEO professionals, marketers, and website owners who want to analyze the quality of their website’s backlink profile and identify areas for improvement. By using this tool, you can gain valuable insights into your website’s authority and take steps to improve your link building strategy for better search engine rankings and increased online visibility.

Top Features: 

  • Provides Trust Flow and Citation Flow metrics for a given website. Trust Flow measures the quality of a website’s backlinks, while Citation Flow measures the quantity of backlinks.
  • The tool provides detailed analysis of a website’s backlinks, including information on anchor text, referring domains, and more.
  • Compare the Trust Flow and Citation Flow of your website with your competitors’ websites to gain insights on how to improve your own website’s authority.
  • Provides historical data on a website’s Trust Flow and Citation Flow, allowing you to track changes over time.
  • Integrates with other Majestic tools, such as their Site Explorer and Backlink Checker, for more comprehensive analysis.


PlanPrice per monthFeatures
Lite$49.991 million analysis units per month, 1,000 Max URLs per report
Pro$99.995 million analysis units per month, 10,000 Max URLs per report
API$399.9920 million analysis units per month, Unlimited Max URLs
FullCustom pricingCustom analysis units, Custom features and support

5- Alexa Traffic Rank Checker

Alexa Traffic Rank Checker is a tool used to measure the popularity and traffic of a website based on its ranking in the Alexa database. Alexa is a subsidiary of Amazon that provides web analytics services, including website traffic analysis and ranking information.

The Alexa Traffic Rank Checker tool allows you to enter the URL of a website and receive its Alexa ranking score, which indicates the website’s estimated popularity and traffic volume. A lower ranking number indicates a higher level of popularity and traffic, while a higher ranking number indicates lower popularity and traffic. For example, a website with an Alexa ranking of 100 is more popular and receives more traffic than a website with a ranking of 10,000.

Alexa ranking is based on the number of unique visitors and page views a website receives from users who have installed the Alexa toolbar. However, since not all users have the toolbar installed, the Alexa ranking may not be completely accurate and should be used as an estimate.

In addition to Alexa ranking, the tool also provides other useful information such as the website’s bounce rate, daily pageviews per visitor, and daily time on site. These metrics can help website owners and marketers to understand the engagement level of their website and make informed decisions about their digital marketing strategies.

Alexa Traffic Rank Checker is a useful tool for measuring website popularity and traffic volume and can provide valuable insights for website owners and marketers.

Top Features: 

  • Measures website traffic: Alexa Traffic Rank Checker provides an estimate of a website’s popularity based on the amount of traffic it receives.
  • Shows global and country-specific rankings: You can see a website’s ranking both globally and in specific countries.
  • Provides historical data: Alexa Traffic Rank Checker allows you to see how a website’s traffic has changed over time.
  • Compares websites: You can compare the traffic rankings of multiple websites side-by-side.
  • Offers keyword research: Alexa Traffic Rank Checker provides keyword research tools to help you optimize your website’s content for search engines.
  • Monitors competitors: You can set up alerts to track changes in the traffic rankings of your competitors’ websites.
  • Offers a free version: You can use Alexa Traffic Rank Checker for free, but the paid version offers more features and data.


PlanFeaturesPrice per Month
Advanced14-day free trial, Site and Keyword analysis, Audience insights, Competitor analysis$149
AgencyAdvanced features plus White-label reporting, API access, and Multi-user management$299
CustomTailored to fit specific needs of the userContact for pricing information

Pros and Cons of Using Website Authority Checkers

Website authority checkers are useful tools that allow website owners and marketers to measure the strength and credibility of their websites. These tools use algorithms to analyze various factors such as the number of backlinks, domain age, and content quality, to generate a score that reflects the website’s authority. While website authority checkers can provide valuable insights, there are both pros and cons associated with their use.


Helps improve SEO: Website authority checkers provide valuable insights into the factors that influence a website’s ranking on search engine results pages (SERPs). By identifying areas of improvement, website owners and marketers can take the necessary steps to improve their website’s SEO and increase their visibility in search engine results.

Enables competitive analysis: Website authority checkers allow website owners to compare the authority of their website to that of their competitors. This information can help identify areas of strength and weakness and guide strategy development.

Provides a benchmark for progress: Website authority checkers generate scores that reflect the overall authority of a website. By tracking these scores over time, website owners and marketers can gauge their progress and adjust their strategies accordingly.

Easy to use: Most website authority checkers are user-friendly and easy to use, making them accessible to both novice and experienced users.


Lack of accuracy: Website authority checkers rely on algorithms that are not always 100% accurate. Factors such as the quality and relevance of backlinks, for example, can be difficult to measure accurately, which can affect the overall score generated by the tool.

Limited scope: While website authority checkers provide valuable insights, they do not provide a comprehensive picture of a website’s performance. For example, they do not measure factors such as user engagement, which can also impact a website’s overall success.

Can be misleading: Website authority checkers generate scores that reflect the overall authority of a website. However, these scores can be misleading if taken out of context. For example, a website may have a high authority score but low traffic, which may indicate that the website is not engaging users effectively.

Cost: Some website authority checkers may require payment or have limitations on the number of websites that can be analyzed without upgrading to a paid subscription.


Website authority is an important factor in determining the quality and credibility of a website. Website authority checkers are valuable tools that help website owners and digital marketers assess the authority of their websites.

After evaluating various criteria such as accuracy, reliability, ease of use, and pricing, the top 5 website authority checkers were identified as Moz Domain Authority Checker, Ahrefs Domain Rating Checker, SEMrush Authority Score Checker, Majestic Trust Flow Checker, and Alexa Traffic Rank Checker. Each of these tools has unique features that make them suitable for different purposes and needs.

While website authority checkers are useful, they also have limitations and potential drawbacks. For instance, they may not always reflect the true authority of a website, and their results may be influenced by various factors such as the size of a website’s backlink profile or the age of a website. Additionally, some website authority checkers may be expensive or may not provide enough data for some users.

Therefore, it is recommended that website owners and digital marketers use website authority checkers as part of a broader set of analytical tools and strategies. It is also important to take the results of website authority checkers with a grain of salt and to consider other factors such as website traffic, user engagement, and content quality.

Built To Last is a London SEO agency where we provide local SEO marketing services. We have an expert team of SEO consultants, content writers, link builders, technical SEO specialists, local SEO gurus, and Google analytics masters to take your business from better to best.

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