SEO is one of the most important strategies in digital marketing but it takes most effort and time. Using automated tools to make your task easier is no new thing. SEO tools implementation in your marketing strategy ease out SEO teams’ tedious work of data analysis and keyword research.
There are ample of SEO tools and softwares available to manage and keep a track of all your SEO activities keeping your clients and team members in loop. This article will cover the top SEO project management tools that you can in your business to make things quicker and easier for your team.
Evisio is an overall SEO project management platform that enables auditing, organizing and executing tasks in the minimum time and effort possible. The tasks are managed using automated softwares and tools specially designed for SEO agencies, consultants and in-house teams.
To start your Evisio journey, you need to submit your sitemap.xml URL for an initial SEO audit that provides you with possible improvements and suggestions.
Evisio’s basic pricing plan starts from $79 that can add up to 5 projects, 50000 URLs and is used by unlimited users.
Slite is a collective documentation platform designed to facilitate smooth and confusion-free communication among team members. The platform offers to jot down important information, ideas and notes while working on a particular project.
For an SEO manager it’s highly important to create harmony, coordination and clarity when working on a project to avoid miscommunication and confusions.
Slite has a wide range of templates for different industries with different functions. The platform contains templates for industries such as design, product, marketing, sales, human resource, leadership, customer support and more.
Let’s take an example of the marketing sector. Slite has templates containing different headings such as competitive analysis, campaign creative brief, content planning, marketing plan template, etc. under the marketing section to help you create segregative notes with your team members.
You can use the platform for free for 50 documents and discussions with unlimited members.
SEMrush is a popular all-in-one SEO and digital marketing tool that provides a comprehensive suite of features and tools to help businesses improve their online visibility, track their competition, and optimize their marketing strategies.
SEMrush offers a wide range of features that can be used for SEO, PPC, content marketing, and social media marketing.
SEMrush offers a range of pricing plans to suit the needs of different businesses. Here are the different plans:
Pro Plan – This plan is best for freelancers, startups and in-house marketers with limited budgets. It costs $119.95/month and provides access to basic features such as keyword research, site audit, position tracking, and content analysis.
Guru Plan – This plan is best for small to medium-sized businesses that need more advanced features. It costs $229.95/month and includes everything in the Pro plan plus features like branded reports, historical data, and content optimization.
Business Plan – This plan is ideal for large businesses and marketing agencies with extensive needs. It costs $449.95/month and includes all the features of the Guru plan plus white-label reports, API access, and extended limits.
Custom Plan – This plan is for businesses with unique requirements that require a custom solution. The pricing and features depend on the specific needs of the business.
Moz is a popular SEO (Search Engine Optimization) software suite that provides a range of tools for keyword research, link building, site auditing, and more. It’s widely used by digital marketers and website owners to improve their website’s search engine rankings, visibility, and overall performance.
Keyword research: Moz’s Keyword Explorer tool helps you discover profitable keywords, analyze their difficulty, and identify related terms.
Site audit: Moz’s Site Crawl tool scans your website for technical SEO issues like broken links, missing meta tags, duplicate content, and more.
Link building: Moz’s Link Explorer tool shows you the backlinks pointing to your site, and helps you find new link opportunities.
Rank tracking: Moz’s Rank Tracker tool monitors your website’s search engine rankings for specific keywords over time.
Local SEO: Moz’s Local Listings tool helps you manage your business’s online listings across multiple directories.
Moz offers three pricing plans: Standard, Medium, and Large. Here are the main features and prices for each plan (as of May 2023).
Moz also offers a free 30-day trial for new users, which includes access to all Moz Pro features. Additionally, Moz offers a range of educational resources, including guides, webinars, and a community forum, to help users learn more about SEO and how to use Moz’s tools effectively.
Google Search Console is a free web service offered by Google that helps website owners and administrators monitor and maintain their site’s presence in Google search results. The tool provides data and insights about how Google crawls and indexes your site, as well as information about search traffic, mobile usability, and any errors or issues that might affect your site’s performance in search results.
Google Search Console is free to use, and anyone can create an account and verify ownership of their site. To use the tool, you need to add your site to the Search Console and verify that you are the owner or administrator of the site. Once your site is verified, you can start using the various features and tools to monitor and optimize your site’s performance in Google search results.
In addition to the free version of Google Search Console, there is also a paid version called Google Search Console Insights.
Trello is a web-based project management and collaboration tool that helps teams organize and prioritize tasks and projects visually using boards, lists, and cards.
Trello is a web-based project management tool that enables users to organize and track their tasks and projects on virtual boards. The platform uses a visual, card-based system to allow users to create tasks, assign them to team members, and track their progress through different stages. Trello boards can be customized to suit the specific needs of a project, with features such as due dates, labels, checklists, and attachments. Users can collaborate with their team members in real-time, add comments, and receive notifications about updates to tasks. Trello is widely used by teams across different industries and is especially popular among remote teams who need a central platform for managing their work. The platform also offers mobile apps for iOS and Android, ensuring that users can stay connected and productive on the go.
Trello offers several pricing plans, including a free plan and paid plans for individuals, teams, and enterprises.
Trello is a flexible and visual project management tool that can be used for personal and professional projects. Trello offers a free plan and several paid plans with varying levels of features and support to meet the needs of individuals, teams, and enterprises.
Google Analytics is a free web analytics service offered by Google that helps website owners track and analyze their website traffic and user behavior. It allows you to see how many people are visiting your website, how long they stay on your site, which pages they visit, where they come from, and much more.
Google Analytics collects data from the website visitors using a small piece of code that is placed on each page of the website. This data is then sent to Google Analytics servers and analyzed to provide insights about the website’s performance.
In addition to the free version of Google Analytics, there is also a paid version called Google Analytics 360. This version offers more advanced features and support, such as custom data integrations and dedicated support from a Google team. The pricing for Google Analytics 360 is not publicly available and is based on individual customer needs and usage.
Basecamp is a project management and team collaboration tool that allows individuals and teams to stay organized, communicate effectively, and manage tasks and projects efficiently. It’s a cloud-based platform that can be accessed from any device with an internet connection.
Basecamp offers a flat pricing model, meaning that users pay a fixed monthly fee regardless of the number of users or projects they have.
Basecamp Personal: $0/month – This plan is designed for individuals or freelancers managing personal projects.
Basecamp Business: $99/month – This plan is designed for small to medium-sized businesses and includes unlimited users, projects, and clients.
There are no hidden fees or long-term commitments, and users can cancel at any time. It’s worth noting that pricing may have changed since my knowledge cutoff in September 2021, so it’s best to check the Basecamp website for the latest pricing information.
Ahrefs is a popular SEO tool that is used by digital marketers and website owners to improve their search engine rankings and increase their online visibility. The tool offers a wide range of features such as keyword research, site audit, backlink analysis, competitor analysis, content research, and more. Ahrefs’ keyword research tool allows users to discover new keywords, track their search rankings, and find content gaps on their website. Its site audit feature helps users identify and fix technical issues that can affect their site’s search engine rankings. The backlink analysis feature enables users to track the backlinks pointing to their website and analyze their quality. Additionally, Ahrefs provides users with detailed reports on their competitors’ backlink profile, top-performing content, and organic search traffic. Overall, Ahrefs is a powerful tool that helps users improve their SEO strategies and achieve better search engine rankings.
Ahrefs pricing plans are based on the number of users and the frequency of use, with four plans to choose from: Lite, Standard, Advanced, and Agency. The Lite plan is designed for small businesses and solo entrepreneurs who need basic SEO functionality and costs $99 per month. The Standard plan is more suitable for growing businesses and costs $179 per month, while the Advanced plan is designed for larger teams and costs $399 per month.
Making best use of the above listed tools will help in employee productivity for your SEO agencies and further result in economic growth of the company.
There are many SEO management tools available on the market that can help businesses improve their online presence and drive more traffic to their websites. From keyword research to link building and analytics, these tools provide valuable insights and data that can inform SEO strategies and tactics. Some of the top SEO management tools include SEMrush, Ahrefs, Moz Pro, Google Analytics, and Yoast SEO. However, it’s important to note that no single tool can guarantee success in SEO, as it requires ongoing optimization and adaptation based on changing search algorithms and user behavior. Therefore, it’s essential to choose the right tool that fits your specific needs and goals, and to regularly evaluate and adjust your SEO strategy for maximum effectiveness.
Built To Last is a London SEO agency where we provide local SEO marketing services. We have an expert team of SEO consultants, content writers, link builders, technical SEO specialists, local SEO gurus, and Google analytics masters to take your business from better to best.
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