SEMrush Review –Is it the Best SEO Tool for Marketers?

No Comments

There are many SEO tools out there you can use for keyword research, competitor analysis, technical SEO, and page analysis. However, no other SEO tool can be trusted like SEMrush in what it does. SEMrush has it all when it comes to achieving results with expert SEO work. 

In this review, we look at the ins and outs of this tool. I make it easy for you to choose this tool by showing you some of its key features, pros, cons, and pricing plans. Stay put into learning more about SEMrush.


What is SEMrush?

So what exactly is SEMrush? This is a one-stop SaaS tool that helps you to find target keywords you can use to boost your website performance visibility. 

It is one of the oldest SEO tools available in the market, launched back in 2008 as SeoQuake. Since its invention, SEMrush has become one of the most trusted SEO tools that most professional marketers are using today. 

The tool has enjoyed over 471,000 users from over 100 countries on the globe. SEMrush keeps updating its features to cope with the dynamics of SEO. 

Related: SE Ranking Review: Top Features & Pricing

Here is what SEMrush can help you achieve as a professional marketer:

  • It can help you discover who your top competitors are in the market 
  • Helps you with keyword research so that you discover what most of your customers are searching for when they go online 
  • Find the source of your competitors’ backlinks
  • Monitor and track how the keywords you are using perform in different search engines, including Google.
  • Find the most lucrative products your competitors are selling so that you can offer them in your store
  • Find the most searched keywords you can use in your product description, blog posts, and web pages to help your store rank at the top of SERPs

What Are The Key Features of SEMrush?

These are the best features you should look up to when you subscribe to SEMrush.

1. Keyword Research 

Keyword research is the top feature in SEMrush. Most people would buy SEMrush for its ability to conduct keyword research more conveniently than most of the tools you’ll find out there. 

This is a super effective tool when it comes to keyword research. It can help you identify some of the top keywords your competitors are using and refine the cost-per-click (CPC) bids you have on your campaign.

You can identify high-volume keywords that can help rank your site at the top easily. It makes it easier for your site to appear in organic search and increases your chances of driving potential customers to your online store.

The keyword research feature on SEMrush is named the Keyword Magic Tool. Once you have an idea of a keyword you want, you can enter it on the tool, giving a list of the related search terms. It also provides:

  • A corresponding search trend.
  • Search volume.
  • Cost per click (CPC).
  • SERP features.
  • Organic search competitiveness.
  • The ranking difficulty for each keyword. 

To make it easier for you to focus on your keyword research, this tool organizes all the keywords into various categories.

You can add the keyword you find on your list and export it for further review and analysis or simply upload it to your Google Ads. 

2. Analyze Your Website 

Website analysis is important if you look forward to taking your site to the next level. You have to do a lot to make your website user-friendly and increase engagement with your target audience. It is important to know how your site is performing on various parameters before you can start competitor analysis. 

The essential things you should know about your website include its top organic keywords, organic search positions, and the total number of backlinks to the site. 

With SEMrush, you can gather all this information in just minutes. On the tool’s Domain Overview, you can glimpse how your site and those of your competitors are performing based on these three parameters. 

When you log in to SEMrush, all you do is type the domain name in the search bar, select the ‘domain overview’ tab, scroll the drop-down menu, and then hit the search button. 

SEMrush will provide you with a report that gives an overview of how the site performs on different parameters such as paid search, organic search, organic keywords, backlinks, paid keywords, and many others.

3. Keyword Positioning And Tracking 

Another feature that makes SEMrush stand out from the rest of the park is keyword positioning and tracking. With this tool, once you have spotted all the top keywords you would like to research, you have to track how well your website ranks with them on the search results. 

The position tracking feature on SEMrush will let you know how the web pages on your site are ranking on search results based on every keyword you use. Also, using the position tracking tool, you can easily spot the negative and positive shifts in the organic search rankings.

Here is how the positioning and tracking feature works. Once you subscribe to the paid plan, you can upload a specified number of keywords that SEMrush can search on Google daily. SEMrush will then record the SERP ranking for each keyword and summarize this data on a report it provides you.  

You should upload different sets of keywords on the tool if you want to get the most out of the tool. For instance, you can have long-tail, branded, short-tail, and mid-tail keywords. 

Related: Voice Search SEO: Complete Guide

You can use SEMrush to tag each of the keywords you upload and later filter the reports on different categories. For example, you can simply tag and monitor how branded keywords are performing. You can also see the visibility score for each keyword you choose right on the Position Tracking report. 

The visibility score is a measure of how your target keywords are ranking daily on search results. With a 100% score, it means your keywords are appearing in the first organic position. If you get a 0% score, it means none of your keywords appear on the first 100 results or organic search. 

4. Competitor Analysis 

Doing competitor analysis is one of the easiest ways to take your SEO to the next level. Sometimes all you have to do is discover what your top competitors are doing right and copy that. It doesn’t get any better than doing what others are doing to remain at the top. SEMrush helps you accomplish competitor analysis faster. 

This tool helps you discover what website you are competing within an organic search. It also helps you find out the keywords your competitors are outranking you to be up to your game. You can also spy on your competitors’ online activities so that you know what you’ve been doing wrong.

Related: Looking For The Best SEO Packages In London?

Why You Should Choose SEMrush?

I have been using SEMrush for years now, and I believe it is some of the best you can have for your SEO tasks. What is surprising is the many features it comes with. How can one tool offer so much in a single dashboard? 

With SEMrush, you can keep track of how your website is performing, monitor your competitors, and do more.  Here are the pros and cons of this tool you should look out for:


  • The tool updates its data regularly to keep its platform accurate and up to date 
  • The keyword database is enormous, which means you don’t miss any keyword you search for 
  • It helps you get the latest mobile rankings for your site
  • With SEMrush, you can create your PDF keyword reports for the team and clients 
  • It offers multiple tools for content marketing such as brand monitoring, SEO writing assistant, post tracking, and content audit
  • SEMrush comes with a clear and straightforward user interface which makes it easy to use 
  • They provide comprehensive customer support  through their email 
  • It can measure snippets better than most of the SEO tools in the market 


  • Semrush does not have a keyword list management feature 
  • You may not trust the keyword difficulty tool for the results it gives 
  • The user experience is a bit bulky and not what most beginners may be looking for 
  • When you try to do competitor analysis, the crawls are not always giving immediate results 
  • there are plenty of options which makes it a bit overwhelming to choose 
  • The pricing is a bit more expensive than what other competitors are providing 

SEMrush Pricing 

You also want to look into SEMrush pricing before you can choose the tool for your SEO work. This tool is not that cheap as you may think. 

The cheapest plan is Pro, which goes for $119.95per month and offers you some basic features. This plan is recommendable if you are starting with your site. It can also be a better option if you are an in-house marketer, a freelancer, or a blogger. 

As a professional SEO consultant or an agency working with numerous clients, you should opt for the SEMrush Guru plan. The guru plan goes for $229.95 per month.

SEMrush Pricing

As an SEO agency, you can go for the Business plan for $449.95 per month and get additional features like API and share of voice metric

Related: 8 Best Strategies For Voice SEO

There is also a SEMrush free plan for seven days you can subscribe to and enjoy some of its basic tools. Once you are content with what the tool offers, you can subscribe to any of the plans based on your budget and what features you are looking for.


What can I use SEMrush for?

SEMrush is an SEO tool you can use for keyword research, competitor analysis, and keyword tracking and positioning. You can also use this tool for SEO audits and searching for backlink opportunities for your site. 

Is SEMrush accurate?

The accuracy level in SEMrush may be a bit off the hook, but it does provide a clear overview of areas that need change on your website. You can always compare what SEMrush provides with other tools and decide your next move.

Who should use SEMrush?

SEMrush is suitable for:

  • Those looking to increase website traffic and rank at the top of search results 
  • Anyone that would like to make their website an authority site 
  • Those who want to save time with keyword research
  • People who want to spy on their competitors and find some tips to stay ahead 
  • Those who are struggling to increase their search engine traffic 

How does SEMrush update its database?

SEMrush will analyze the top 20 search results for every keyword on its database. The database has over 100 million keywords from over 45 million domains. This tool uses a live update algorithm to update its database daily. 

Are there any alternatives to SEMrush?

Yes, you can also find other alternatives for SEMrush, such as GrowthBar, Ahrefs, Moz, HubSpot, and Serpstat. These tools are also fantastic and come with their unique features and benefits you should look forward to.

Final Thoughts 

What comes into your mind when you think of the best SEO tool? Well, it should be how the tool can help you to do competitor analysis effectively and rank at the top. A good SEO tool should help you with keyword research and point to what your competitors are doing that you are missing out on. That is what SEMrush does. 

SEMrush comes with plenty of features like on-page SEO, keyword research, rank tracking, content marketing, link building, and many more. You can enjoy all these features when you subscribe to any of their plans. 

As one of the best SEO tools in the market, they assure you the best customer service. This makes SEMrush the best alternative for any business that intends to grow traffic and appear at the top of organic search. Try SEMrush today and see the impact it has on your site ranking.

About this SEO blog

We are a SEO marketing company with a focus on helping our customers achieve exceptional results by offering them top Google rankings.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts