If you want to perform local SEO tactics that will put you on top of organic search results, this post is for you!
Local SEO is a long-term game. It is not going to happen overnight, but it can help you dominate your organic rankings and increase brand awareness in your area.
Notably, more than half of all online searches happen via mobile devices; ensuring your business is visible on the web is more important than ever.
Unfortunately, many businesses do not consider local SEO tactics that can boost their organic rankings on Google. Here are 5 local SEO tactics you can use to dominate organic rankings and improve visibility for your business:
1. Get Quality Backlinks
Getting quality backlinks is one of the essential steps to becoming a local SEO expert. Backlinks are the backbone of any SEO campaign and are the lifeblood of Google.
High authority sites like Forbes or other reputable websites such as TechCrunch, TheNextWeb, etc. are key to get quality backlinks. These links are called backlinks. They are essential for local SEO because Google uses them to determine how credible your website is in the eyes of its users.
That is why it’s crucial to build relationships with reputable websites so that they may link back to your site when they write about it or when someone wants to find out more about what you do at their discretion.
Content is the king. The most successful companies have mastered the art of creating great content. They know how to use headlines and subheads, create images that look good on mobile devices, and weave words into a compelling story.
For instance, you can create unique content for each city you are targeting. The best way to do this is by interviewing customers, prospects, and employees in your target cities and asking them about their needs and concerns.
Then create a blog and publish blog posts or white papers on topics related to those needs, using the information they provided and your expertise as a guide. Such will help you show up more often in Google’s search results when people search for something like “best coffee shop near me.”
3. Use Live Chat
Live chat allows you to engage with your customers and make them feel like they are getting an individualized experience. It is also an opportunity for you to ask them questions, listen to their feedback, and make changes based on what they say.
Live chat is great as it helps you get more leads by making it easy for people looking for products or services to contact you directly. It can result in referrals, a major source of new business.
Also, it helps you communicate with people in real-time, so follow-up calls or emails don’t need to get answered after a conversation ends. Plus, if you are using a website that has lots of features and functionality, it’s easier for customers to find answers when they need them quickly.
4. Optimize Your Google Business Profile
If you want to dominate organic rankings, you need to be sure that you are optimizing your Google business profile listings for each location where you want to rank well.
It’s not enough to just get listed on Google. You need to optimize your listings for each location and then focus on getting into the top three organic results for those specific search terms.
The following are some tips to help you achieve that:
Make sure that your business name is correctly spelled and capitalized. That is particularly important if you have multiple locations or if people are searching for different products or services in each location.
If someone searches “jewelry store near me” but they see only one listing from across the country, they may not realize that there are other locations nearby with similar-sounding names e.g., “jewelry store Atlanta”.
Ensure that the phone number and address are correct (if applicable) and up-to-date. You should also include a map with directions so that searchers can find you easily and quickly without having to scroll through too many listings before finding what they want.
5. Set Up Local Rank Tracking
Set up local rank tracking for all your locations: This is essential if you have multiple locations across the country. You need to see which keywords and phrases are bringing in traffic from each location to ensure that you optimize for only those bringing in customers!
By tracking keywords and phrases by location, you will see what terms people are searching for when they visit specific areas – and then optimize accordingly!
With so much focus on local SEO, it’s important to focus on certain activities which will give you a good foundation in the local search.
We’ve outlined the top 5 steps that are vital for any business and will put you ahead of your competition. Keep these in mind, and you will likely see an improvement in organic rankings for local keywords.
Built To Last is a London SEO agency where we provide local SEO marketing services. We have an expert team of SEO consultants, content writers, link builders, technical SEO specialists, local SEO gurus, and Google analytics masters to take your business from better to best.
Built To Last London SEO Services is a reputed organic marketing company in the UK. Call us today to discuss your project requirements and we would be glad to assist you. We do not compromise on work quality and always follow the Google Webmasters guidelines for SEO.